Grid Design Studio
1

Common Fate

People will group together elements that are moving or pointing in the same direction.

C

2

Connectedness

Humans group elements when they are connected to each other.

O

3

Common Region

Elements will be perceived as a group if they are enclosed in the same region.

M

4

Figure & Ground

Humans identify if elements are in the foreground (as figures) or in the background (as ground).

I

5

Symmetry

Humans are more comfortable with symmetric elements as asymmetry triggers a sense of unbalance.

N

6

Focal Point

The attention of the viewer is first captured by whatever element stands out visually.

G

7

Similarity

People tend to group elements that look like each other or follow a similar pattern.

S

8

Closure

The human brain will fill in any gaps or connect the dots to complete images or shapes that are implied.

O

9

Continuity

Human eye will follow the smoothest path when viewing lines, regardless of how the lines were actually drawn.

O

10

Proximity

The tendency for people to group elements that are near each other.

N

About Grid Design Studio

We are a bunch of creative folks using the power of design to create seamless product experiences.